Improved Development Processes Case Study

Tiempo Enhances Marketing SaaS Platform and Streamlines Developer Collaboration

About the Client

The client creates cutting-edge enterprise hubs that enable businesses to manage and measure marketing programs. Companies rely on the client to unify their demand marketing channels into a single, powerful SaaS platform that helps achieve quantifiable outbound marketing and lead-generation outcomes.

The Challenge: Reduce Time-to-Marketing for Feature Enhancements

In the ultra-competitive marketing automation sector, the client needs to accelerate go-to-market timelines of new features for its marketing solutions. Clients must experience superior application performance and receive data analysis results quickly when utilizing the client’s hubs to conduct account-based marketing campaigns, better engage target audiences, and capture the attention of prospects that are ready to buy.