Strengthen Your Mobile App Development Strategy

Developing mobile applications involves a different mindset to traditional software development. For a mobile app to be successful, companies need to approach their mobile app development strategy with the ever-evolving environment in mind. Entering the market is tough, with 1.6 million apps available to Android users and 1.5 million apps in the Apple app store, starting the development process in the right direction will make all the difference.1

The Changing Consumer Experience

Companies need to consider the range of devices available to consumers that will run their mobile apps. Smartphones and tablets are a given, but the market is seeing an emergence of new technologies, such as vehicles with multi-touch screens, smart watches, optical head-mounted displays, and other wearables. Not only does this challenge the back-end structure of the app, but it also introduces a variety of complications in the way developers think about functionality.

The most successful mobile apps integrate their functions into the daily lives of their users. Consumers expect their apps to do an array of tasks to prevent from having to switch through multiple applications. One-fourth of all mobile apps will stop receiving use after their initial download with half of those mobile apps falling off after the first three months of use.2 Taking advantage of APIs to connect apps is a great way to build versatility, as well as performance, at a low cost.3

Aligning Visions within Teams

Friction between back-end developers and designers can lead to a mobile app that costs a fortune to build. The vision created by the design team acts as the central frame of reference for the company for how the finished product should behave.4 This becomes a problem when the vision isn’t practical, or possible. For example, flashy UIs are highly engaging and can offer a great experience to the users, but developing these UIs could drastically increase costs by adding months of work to the development timeline.5

In most situations, it isn’t until time and resources are spent on a sample prototype that the vision is revisited. Web-based software is easily tested in real time through HTML5, but this isn’t the case with mobile apps developed for a platform.6 Mobile app functions designed to interact with the device’s features need to reach completion to load into the operating system for input commands to return a display.

Development Is a Continuous Process

Once a mobile app is operational and on the market, the app needs continuous updating to meet the exponential demands of new devices and evolving operating systems, as well as any bugs or holes in the code found by consumers. This process grows larger with more platforms running your mobile app, because each update needs to be tailored to the individual operating system.

Cross-Platform Development Tools

Companies can employ cross-platform mobile app development tools to save time and cost on developing updates. Cross-platform tools allow developers to develop a single application that is processed and manipulated to accommodate the language specifications for multiple platforms, such as Swift for iOS or Java for Android.7

Historically, cross-platform mobile app development tools would only work if the application’s code was relatively simple. If the code was too complicated going into the tool, the program would run the risk of redundancies in the processed code, creating further performance issues.8

Tiempo Development uses Xamarin as a cross-platform development tool that utilizes the power of C#.9 What makes C# advantageous for cross-platform development is its simplicity as an object-oriented programming language and other complementary tools, such as LINQ and Microsoft Task Parallel Library.10 Xamarin allows Tiempo Development to create high-quality mobile apps at a highly affordable cost that passes the savings onto their clients.

Tiempo brings together high-performing development resources and a nearshore model to provide our clients with the best possible outcomes. Learn how our mobile app development solutions can help you achieve a higher ROI and a faster time to market.

  1. Iyar S. Mobile app development: The rules of engagement.
  2. Uliyar S. It’s Time to Go Beyond ‘Mobile First’ Planning.
  3. Ibid.
  4. Lassen A. How App Design Can Hurt App Development
  5. Ibid.
  6. Castle K. The New Age of Cross-Platform Mobile App Development.
  7. Ibid.
  8. Strakh A. 10 Reasons for Choosing Xamarin Cross Platform Mobile Development.
  9. Castle K. The New Age of Cross-Platform Mobile App Development
  10. Strakh A. 10 Reasons for Choosing Xamarin Cross Platform Mobile Development.

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