Delighting the customer: How a great idea becomes a vehicle for delivering value
Delighting the Customer is a common buzzword, understood at Tiempo as helping our customers achieve their business objectives. Many businesses claim that this is their practice, but it is worthwhile to take a close look at what it practically means. Research in service-oriented businesses has found that customers clearly appreciate efforts to “delight” them, but there is no strong correlation between this concept and customer loyalty, or repeat business. At Tiempo, we go beyond the tried and true. We extend the notion of Delighting the Customer into a productive, rewarding engagement with positive repercussions for both of the companies involved. In today’s blog post, we discuss what it takes to bring this about.