Bridging the Gap Between Software Development and Marketing

Posted by Bjorn Lundberg
Nov 16, 2017 1:50:51 PM

With all of the changes and shifts in technology, has it become software as you knew it, or software as you know it? Software as a service (SaaS) tools are gaining ground against on-premise software requiring a perpetual license, according to a recent Forrester report. This report shows that SaaS budgets rose by 53 percent, while the budgets for on-premise applications dropped by 13 percent. This trend continues to accelerate, as shown by the rapidly expanding SaaS market. For example, a report in Forbes predicted that the SaaS market would reach $12 billion by the end of 2016 and $55 billion within the next 10 years. On-premise software won’t go away anytime soon, but it’s clear your SaaS budget will eventually surpass your on-premise budget.

Read More...

Topics: Nearshore Software Development, Market Requirement Document

Share
   


Assessing Your Market Requirements – Do You Have What It Takes?

Posted by Bjorn Lundberg
Jul 14, 2017 10:42:21 AM

You have big ideas, but do you have what it takes to execute them? The answer can often be found with a bit of preparation and investigation. A market requirements document (MRD) expresses a customer’s requirements and desires for a product or services. Specific components of an MRD include the following:

  • Description of the product
  • Competing products
  • Target customers
  • Reasons for customers to choose this product over its competitors
Read More...

Topics: Nearshore Software Development, Market Requirement Document

Share
   


What Now? Steps to Take After You Have Gone to Market

Posted by Bjorn Lundberg
Jun 22, 2017 11:00:28 AM

A successful Software-as-a-Service (SaaS) product launch requires continual market innovation in today’s competitive software marketplace. Software engineering outsourcing often involves rushing these products to market in their 1.0 version, typically resulting in a flawed release that’s disjointed and inconsistent. In contrast, nearshore software development that produces an innovative product and is easily accessible to its customers is much more likely to enjoy long-term success.

Read More...

Topics: Nearshore Software Development, Market Requirement Document

Share
   


What are the Makings of a Strong Market Requirement Document?

Posted by Steven Lopez
Jun 15, 2017 4:55:30 PM

The Market Requirement Document or MRD is primarily used by the product manager and senior executives to outline the product that's going to be built and the problems it's trying to solve. Other users of the MRD include business analysts, marketing and sales. The engineers define user and technical requirements based on the MRD and the release's goal. They may also use the MRD to create a product requirements document (PRD), depending on the organization. The engineers can then use the PRD to develop the product. Some organizations combine the MRD and PRD into a single document, according to Actuation Consulting. Product managers use the MRD to identify problems that people will pay to have solved and prioritize those problems based on the needs of the user personas.

Read More...

Topics: Nearshore Software Development, Market Requirement Document

Share
   


Great! You Have Gone to Market, Now What?

Posted by Bjorn Lundberg
Feb 7, 2017 11:20:57 AM

A successful Software-as-a-Service (SaaS) product launch requires continual market innovation in today’s competitive software marketplace. Software engineering outsourcing often involves rushing these products to market in their 1.0 version, typically resulting in a flawed release that’s disjointed and inconsistent. In contrast, nearshore software development that produces an innovative product and is easily accessible to its customers is much more likely to enjoy long-term success.

Read More...

Topics: Nearshore Software Development, Market Requirement Document

Share
   


Going to Market: Bridging the Gap between Development and Marketing

Posted by Bjorn Lundberg
Dec 20, 2016 10:42:47 AM

Software as a service (SaaS) tools are gaining ground against on-premise software requiring a perpetual license, according to a recent Forrester report. This report shows that SaaS budgets rose by 53 percent from 2012 to 2013, while the budgets for on-premise applications dropped by 13 percent during the same time period. This trend continues to accelerate, as shown by the rapidly expanding SaaS market. For example, a report in Forbes predicts that the SaaS market should reach $12 billion by the end of 2016 and $55 billion within 10 years after that. On-premise software won’t go away anytime soon, but it’s clear your SaaS budget will eventually surpass your on-premise budget.

Read More...

Topics: Nearshore Software Development, Market Requirement Document

Share
   


Assessing if Your Company Has the Resources to Execute on the Market Requirements Document

Posted by Steven Lopez
Dec 13, 2016 10:45:29 AM

A market requirements document (MRD) expresses a customer’s requirements and desires for a product or services. Specific components of an MRD include the following:

  • Description of the product
  • Competing products
  • Target customers
  • Reasons for customers to choose this product over its competitors
Read More...

Topics: Nearshore Software Development, Market Requirement Document

Share
   


Market Requirements Document - Anatomy of a Strong MRD Template

Posted by Steven Lopez
Nov 29, 2016 10:09:23 AM

A market requirements document (MRD) is used to define high-level market requirements for a product. It’s usually written by the product manager or product marketing manager and typically includes the product's high-level market requirements.

Read More...

Topics: Nearshore Software Development, Market Requirement Document

Share