Tech or No Tech, Software is Now Your Brand

Posted by Paula Polchert
Jan 24, 2014 4:05:00 PM

Embracing the Benefits of the Software-is-the-Brand Phenomenon

In today's world, software has become the means by which customers not only can engage with a business, but often how they prefer to engage with it. With the swipe or click of a screen, they can be, virtually, at a branch, driving a car, or scanning data within seconds, anywhere, anytime. Whether mobile banking apps, vehicle infotainment systems, or diagnostic power plant monitors, software now represents a crucial part of the customer experience.


Topics: Software Development, User Experience, UI